The demographics of my target audience will be young adults aged 15 - 24, because the majority of students attending, or hoping to attend, a college will be in this category.
As for the S.E.G, it will be aimed at group E because students will be classed as group E, due to low income, and they are who I am aiming my product at.
The psychographics of my target audience will be achievers because, people who aim to do well will want to know what is going on around them and in the college to get a better understanding of how to aim higher and do well for themselves.
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