As you can see in my previous post, I created a web page for the college magazine. However, to keep people buying the magazine, there shall be exclusive content in it that is only in the magazine and if the audience wish to read it, then they'll have to purchase a copy.
Another good way to keep people interested in the magazine is to advertise some form of competition and the slip is only available in the magazine. The competition will also be advertised on the website.
As for the website and the viral campaign, it will be advertised on the Wyke Website or even a link sent to all students informing them of this new magazine. This could be seen as spam though, so the best bet it so have the magazine linked with the college.
Nowadays there's an app for just about everything, so therefore there probably would be an app for the college magazine. Here you can get live updates on what is happening in the college, but also there will be advertisements on the app to keep people buying the magazine. The app will of course be free, because more effort will be put into the magazine rather than viral or electronic publishing.
No comments:
Post a Comment