Viral marketing is a very useful and common way of promoting a product today. I would definitely consider making a website as well as social networking profiles to help promote my magazine.
Here is a quick design of what the website would look like.
The website would use the same house colours as the magazine and also contain the same content. However, not everything in the magazine will be displayed on the website because I stil want to sell my magazine. It is more of a promotion and an 'extra' to the magazine.
As for socail network
advertisement, I have set up a twitter account to give additional information as well as expanding its audience.
This also shows that the company is 'modern' and this appeals to a younger audience since twitter is used worldwide by many people from celebrities to normal working people.
The magazine will always be the main product for information and the latest news, but the viral marketing campaigns are there to promote the magazine and attract a wider audience. The majority of articles will be put in the magazine and uploaded online at a later date, if the readers want to read it as soon as possible, they will have to pay, if not, they're going to have to wait. By uploading previous articles and news online, this gives more of a reason for the audience to log onto the website, then they will be able to see upcoming news and magazines.